Introduction

Purpose

     This project aims to investigate and assess the information systems implemented throughout the AMC’s dynamic and structured process. This project will demonstrate AMC's steps in deploying its information systems within these processes through mobile apps, social platforms, and other technology. We intend to identify its advantages and expose its disadvantages, then develop fixes and suggestions to boost productivity and provide them with a competitive advantage.  

Thesis Statement

    Our group's discussion will center on AMC, including their duties and expectations and how their information systems help them accomplish their goals. We will determine which tasks MIS tool analysis could simplify and whether the organization's present systems are the best choice. Analysis and recommendations will help show support for the business strategy.We hope to reach a decision and offer AMC helpful suggestions that will enhance their Management Information System Procedures; all realistic options will be considered and assessed.

Company Description

               AMC Theatres was first purchased in 1920 by Maurice, Edward, and Barney Dubinsky and was known as The Regent Theatre. Then, in 1960, Stanley Durwood became CEO and renamed the American Multi-Cinema (AMC) company. It is now one of the world’s largest growing movie theater chains and operates over 10,000 screens in 900 locations across North America, Asia, Europe, and the Middle East. They are known for offering premium viewing formats like IMAX and  Dolby Cinema, as well as its standard laser format. It provides diverse food and beverage options, including dine-in services at select locations. AMC serves millions of customers annually, with over 50 million members in its loyalty program, AMC Stubs, as of 2023, with global sales totaling 4.81 billion. With 34,000 employees, the company focuses on critical processes like film acquisition premium experience management and prioritizes digital innovations such as mobile apps and on-demand streaming. AMC remains a leader in the theatrical industry due to innovative viewing formats and robust customer engagement through loyalty programs.